The Language of Evangelism

Transducing a Sermon, Inducing Conversion:

Billy Graham, Billy Kim, and the 1973 Crusade in Seoul 

by Nicholas Harkness

2HarknessOnlineFig1_GrahamKim_Pulpit

 

The essay begins …

In the spring of 1973, the American evangelist Billy Graham traveled to Seoul, South Korea, for one of his famous crusades. The evangelical campaign took place on Yoido, an island along the Han River. Although this island would emerge over the next decades as a dense urban center of government, finance, and broadcasting, in 1973 it still was largely an empty plot of sandy earth. General Pak Chung-hee, the autocratic ruler of South Korea from 1961 until his assassination in 1979, gave permission for organizers to hold their crusade on an asphalt expanse on Yoido that was used for official state events and military demonstrations. Prior to that, the area had been used as an airstrip by the US military and, earlier, by the Japanese colonial government. On May 30, the first day of the event, more than 300,000 people attended. Each day, the crusade grew in attendance. On June 3, the fifth and final day, Graham preached to a crowd estimated to exceed one million (fig. 1). It was the largest crowd ever amassed for a Billy Graham event.

Next to Billy Graham at the pulpit, and backed by a choir of 6,000 singers, was Billy Jang Hwan Kim, the South Korean minister of Suwŏn Baptist Church, who reproduced Graham’s sermon verbally and peri-verbally—utterance by utterance, tone by tone, gesture by gesture—for the Korean-speaking audience. Kim explained in his autobiography that he watched film footage of Billy Graham’s preaching so that he could “practice the accents, gestures, and intonations of Billy Graham” in order to “become a Korean-speaking Billy Graham” for those five days. In documentary footage of the event, Kim explained that while his own style at the pulpit was different from Graham’s, for those five days he did not want to “divert,” “change,” or make Graham’s message “any different” from what or how Graham preached. Kim described the interactional effect of interpreting for Billy Graham as two voices becoming one voice. He explained this accomplishment in supernatural terms: “Well, once I got in with him, I didn’t even know what I was doing. And I think I was completely influenced by the force that, uh, you know, we call the Holy Spirit.”

Christian leaders in South Korea praised Kim’s performance. Pastor Kim Kyong Nae, secretary general of the crusade, described Kim’s interpretation as capturing Graham’s “spiritual flow” (yŏngchŏk in hŭrŭm) and characterized the interaction of the two preachers as one of “harmony.” Pastor Pang Chi Il, a member of the organizing committee for the crusade, claimed that Kim had not translated Graham’s sermon (pŏnyŏk) at all. Rather, according to Pastor Pang, Kim seemed to have given his own sermon, which, Pang claimed, is why it had made such a deep impression (kammyŏng) on the audience. There was similar praise from US Christians who witnessed Kim’s performance. According to Billy Graham’s official biographer, “Billy Kim actually enhanced Billy Graham. In gesture, tone, force of expression, the two men became as one in a way almost uncanny. A missionary fluent in Korean who knew Graham personally thought that Kim’s voice even sounded like Graham’s. Some TV viewers, tuning in unawares, supposed Kim the preacher and Billy Graham the interpreter for the American forces.” Henry Holley, Billy Graham’s Crusade Director for Asia, put it simply: “The two of them functioned as one.” At a press conference during his trip to Seoul, Graham himself thanked the thousands in Korea who had been “working and praying and preparing” for the success of the crusade and then added: “And I would be absolutely nothing were it not for my good voice, Billy Kim.”

I have two aims for this paper. First, I want to reveal in detail the semiotic processes of synchronization and calibration by which Billy Kim’s sequential interpretation of Billy Graham’s sermon into Korean for a Korean-speaking audience had the semiotic effect of fusing two voices into one. These processes complicate the question of “who” was speaking at any given moment, and they suggest that we must investigate higher-order cultural frameworks that make these processes semiotically legitimate for participants. Second, I attempt to demonstrate how this semiotic fusion of voices drew upon and intensified the very ideological principles of evangelism that brought these two men to the pulpit and justified their speech in Seoul in 1973. As I explain in detail in what follows, this analysis hinges on our methodological expansion from the narrow translation of denotational text to a broader semiotic “transduction” of indexicality through which denotational text emerges interactionally. Although I cannot adequately represent the virtuosity of the performance, my analysis focuses on the dynamic pragmatics of this historic event documented in a film recording that captures the increasingly dense layering of temporal and spatial deixis across codes, the compounding of vocalizations and figurative voicings across speakers, and the way these semiotic dimensions of preaching linked theological principles of radical universality to personal experiences of radical individuation. Continue reading …

This paper is an analysis of the final sermon of Billy Graham’s 1973 Crusade in Seoul, South Korea, when he preached to a crowd estimated to exceed one million people. Next to Graham at the pulpit was Billy Jang Hwan Kim, a preacher who, in his capacity as interpreter, translated Graham’s sermon verbally and peri-verbally—utterance by utterance, tone by tone, gesture by gesture—for the Korean-speaking audience. I examine the dynamic pragmatics (for example, chronotopic formulations, deictic calibrations, voicing and register effects, and indexical dimensions of entextualization) by which a sermonic copy across linguistic codes became an evangelical conduit between Cold War polities. In so doing, I demonstrate how the scope of intertextual analysis can be expanded productively from the narrow translation of denotation across codes to the broader indexical processes of semiotic “transduction” across domains of cultural semiosis.

NICHOLAS HARKNESS is John L. Loeb Associate Professor of the Social Sciences in the Department of Anthropology at Harvard University.

After the Parade

A little green from our archives …

images

Beckett’s Tattered Syntax
ANN BANFIELD

The Indigent Sublime: Specters of Irish Hunger
DAVID LLOYD

Bad Art, Quirky Modernism
Aoife Monks (with an appearance by Michael Flatley)

Ulysses by Numbers
Eric Bulson

Exhumation and Ethnic Conflict: From St. Erkenwald to Spenser in Ireland
PHILIP SCHWYZER

The “Minor Writer” and Literary Value

The Metapragmatics of the “Minor Writer”: Zoë Wicomb, Literary Value, and the Windham-Campbell Prize Festival

by Aaron Bartels-Swindells

The essay begins:

UnknownIn the festival program for the 2013 Windham-Campbell Prize for Literature, Zoë Wicomb, a South African writer primarily known for her work during the postapartheid era, construed her success as “impossible. For a minor writer like myself, this is a validation I would never have dreamt of.” The prizes, given by Yale University, are among the most lucrative individual cultural awards in the world, worth $150,000 each, and the honor was well publicized: in addition to generating global media coverage, Yale hosted a four-day festival that included a prize ceremony and reading. Wicomb’s self-identification as a “minor writer” seems slightly paradoxical in light of such publicity and remuneration. What, then, does “minor writer” signify? How is that significance shaped by broader frameworks that change throughout time and space?

My approach to these questions understands signification as the effect and effectiveness of social action. My adoption of language-in-use methodologies is inspired by Wicomb’s pragmatist analyses of contemporary South African literature and culture, which demonstrate an acute sense of how utterances interact with contexts fashioned through social action. In one such essay, “Shame and Identity: The Case of the Coloured in South Africa,” Wicomb examines how contemporary discursive formulations are produced by and engender “coloured” shame. She uses the past and present of coloured shame to consider the fate of South Africa’s “youthful postcoloniality,” analyzing “ethnographic self-fashioning” and “discursive construction by others” in relation to “the narrative of liberation and its dissemination in the world media that constructed oppression in particular ways.” This formulation provides the impetus to consider how narratives about oppression emanate and are taken up in ways that effect localized articulations of identity. Wicomb’s paper encourages us to examine the significance of the “minor writer”—and its poetic resonances with “minority”—in relation to her claim that “the newly democratized South Africa remains dependent on the old economic, social, and also epistemological structures of apartheid, and thus it is axiomatic that different groups created by the old system do not participate equally in the category of postcoloniality.” We should also think about how the term “minor writer” functions in relation to Wicomb’s literary works, following her discussion of the deleterious influence that these epistemological structures and narratives about oppression have on metropolitan reading strategies that stress cultural hybridity.

Unknown-1Wicomb’s second novel, David’s Story, from which she read at the Windham-Campbell Prize (henceforth WCP) festival, stages many of her concerns about shame, cultural hybridity, the effacement of history, and the past and present status of women in the struggle for justice in postcolonial society. The novel, according to critic Dorothy Driver, is “self-consciously positioned as a postmodernist text” and “dramatize[s] the literary, political, philosophical and ethical issues at stake in any attempt at retrieval of history and voice.” Set in 1991, after the release of Nelson Mandela, and told by a nameless amanuensis, the narrative weaves a number of related plots that imply connections between past and present around that of David Dirkse, a former guerilla of the African National Congress (ANC), who, after the unbanning of the movement, researches the history of his coloured roots. The segment that Wicomb chose to read does not mention David and is drawn from the second narrative of David’s Story, which is about a “minor Griqua chief.” How does this excerpt from the narrative function in relation to Wicomb’s self-description as a “minor writer”?

This article considers postapartheid narratives of liberation and the activity of parsing a text in relation to the creation and circulation of literary and social value. Thus, while I focalize my discussion through the term “minor writer,” my aim is to understand how the expression functions in relation to the schemata of value to which its usage points. The article proceeds in two parts. The first examines how two distinct usages of “minor writer” index different schemata of social knowledge. From Wicomb’s use of the phrase in an interview from 2002 about writing and nation, I explicate how “minor writer” articulates a self-reflective orientation to the intersection of literary and social value in South Africa. I then contrast this usage with the section on Wicomb from the WCP program, which effects a transformation of social value by yoking representations of Wicomb’s literary persona and voice to a particular kind of chronotopic formulation of South Africa. My reading of this artifact demonstrates how microdescriptions of Wicomb and her work evoke macroconstructions of South African society, a process that occludes Wicomb’s self-positioning in the earlier interview. The second part asks how discourses from the WCP festival concerning value circulate beyond it, and whether they affect how we read texts that move between schemata of value. At stake throughout is how the power to consecrate literary value is metapragmatically constituted and contested in relation to the term “minor writer.” Continue reading …

How does the significance of Zoë Wicomb’s description of herself as a “minor writer” in the 2013 Windham-Campbell Prize festival program contrast with her other uses of the term? Arguing that the term’s usage at different times and places indexes distinct schemata of value, I examine the program as an artifact that sediments a certain formulation of Wicomb’s literary persona and provides affordances for parsing her literary works.

AARON BARTELS-SWINDELLS is a PhD candidate in the Department of English at the University of Pennsylvania.

Bergamo’s Poetry

The Blacksmith’s Feet:

Embodied Entextualization in Northern Italian Vernacular Poetry

by Jillian R. Cavanaugh

The essay begins:

How does one know if poetry is good? While there are many ways to answer this question, and as many arguments arising in response to each answer, here I take a linguistic anthropological approach to discuss the production and evaluation of good poetry and good poets—specifically vernacular poetry and poets—as social and cultural processes. I want to undertake, in other words, a cultural poetics or ethnopoetics, explicating a culturally specific structure of evaluation that depends on local understandings, practices, and values. Such projects have a long history in anthropology, at least since Franz Boas’s Introduction to the Handbook of American Indian Languages, which included an investigation of poetry as part of anthropological inquiry, and Edward Sapir’s writing on the anthropological importance of portraying a group’s aesthetics, or their “feel” for the rightness or wrongness of fit of form to function. To consider poetry as a social practice is to consider the local aesthetics within which such poetry comes into being, is evaluated, and circulates. As such, it necessarily means to consider the social positioning of genres as well as social groups, since any local aesthetic practices and standards are built upon connections across genres, environments, texts, speaking contexts, types of speakers and listeners, and modes of evaluation particular to a group.

This analysis focuses on the particular connections that are grounded in bodies, the bodies that appear in poetry and the bodies that produce poetry, as well as how these two categories may or may not align. Briefly, bodies enter into and engage with texts—they write, perform, evaluate, and listen to them—in culturally specific ways that are the intertwined processes of embodied entextualization. How bodies and texts are connected is embedded within local aesthetic systems, such that evaluations of good and bad poetry will at least in part be based on which bodies produce and encounter texts, how bodies are portrayed in texts, and how these two categories may or may not align with each other as well as with culturally specific aesthetic standards about bodies. Continue reading …

Piero-ScuriVernacular poetry is generally evaluated according to culturally specific aesthetic standards, what anthropologists call ethnopoetics. This article offers embodied entexualization—the culturally specific ways bodies are incorporated into as well as produce texts—as a means for analyzing how ethnopoetic systems reflect social and political histories and contexts. The poetry of the northern Italian town of Bergamo, and specifically a poem by a locally celebrated poet, Piero Frér, provides an illustrative case.

JILLIAN R. CAVANAUGH is Leonard and Claire Tow Research Professor at Brooklyn College and the Graduate Center, CUNY. She is a linguistic anthropologist whose research centers on language, food, value, and the construction of meaning.

Celebrate International Women’s Day

With some rabble-rousing from our archives:

233The End of Educated Democracy
Wendy Brown

 

 

faculty-thompson-168x210The Evidence of Things Not Photographed: Slavery and Historical Memory in the British West Indies
Krista Thompson

 

grigsbyNegative-Positive Truths
Darcy Grimaldo Grigsby

 

img_0218_2Shadowed by Images: Rafael Lozano-Hemmer and the Art of Surveillance
Kriss Ravetto-Biagioli

 

AnneHeadShot2Skins, Tattoos, and Susceptibility
Anne Anlin Cheng

Book Chat with D. A. Miller

Join a discussion with Berkeley professor D. A. Miller about his recent book Hidden Hitchcock 

Wednesday, Mar 8, 2017 | 12:00 pm to 1:00 pm
Geballe Room, 220 Stephens Hall, UC Berkeley

Presented by the Townsend Center for the Humanities

No filmmaker has more successfully courted mass-audience understanding than Alfred Hitchcock, and none has been studied more intensively by scholars. In Hidden Hitchcock, D. A. Miller discovers what has remained unseen in Hitchcock’s movies, a secret style that imbues his films with a radical duplicity.

Focusing on three films—Strangers on a Train, Rope, and The Wrong Man—Miller shows how Hitchcock anticipates, even demands, what he terms a “Too-Close Viewer.” Dwelling within us all and vigilant even when everything appears to be in good order, this “Too-Close Viewer” attempts to see more than the director points out.

author photo in colorD. A. Miller is Professor of the Graduate School and the English Department at the University of California, Berkeley. His recent books include 8 ½ and Jane Austen, or the Secret of Style. In 2013, he was elected to the American Academy of Arts and Sciences. Miller has published on Hitchcock twice in Representations: “Hitchcock’s Understyle: A Too-Close View of Rope“ (121, Winter 2013) and “Anal Rope“ (31, Fall 1990).